I have perpetually been frustrated trying to promote my So Help Me Todd Petition with Facebook Targeted Ads because Skylar Astin, Scott Prendergast and So Help Me Todd fans cannot be targeted! Thankfully Marcia Gay Harden's fans can be used in a targeted Facebook Ad.
Turns out, guess what Television Series CAN be targeted with Facebook Marketing, Matlock! Paramount / CBS have pulled out all the stops to ensure Matlock would be a success, and using a name that is already embedded in media targeting software is just one more method Paramount / CBS has used to ensure they can brag about how much more popular Matlock has been in the 9:00 time slot versus when So Help Me Todd was there 2 years ago.
I wish Skylar Astin and Scott Prendergast were more savvy when it came to letting their fans promote them in targeted ads because it is possible instead of 81,000 Petition Signatures, we would have eclipsed well over 100,000 signatures.
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